Introduction to the Morgenrot Group
Proud to be Independent, to care for the needs of our customers, to excel in quality and service.
Established in 1970, our company has developed a deserved reputation for its service, customer care and comprehensive range of quality wines, beers and spirits.
Throughout our 40 years the business has adapted to the changing market. We now import and distribute a number of exclusive agencies; concentrating on the quality, excellent value and diversity of European and New World wines and premium imported beer brands.
Importantly, The Morgenrot Group is continually seeking opportunities to develop and expand its business format. It now sucessfully operates from its own bonded warehouse as an independent wholesaler in its own right and as a national distributor supplying other independent wholesaling partners throughout the country.
Morgenrot operates an efficient and comprehensive distribution network. From our warehouses we are able to deliver direct throughout the North of England, Yorkshire, Lancashire and across the Midlands. We also offer a reliable nationwide distribution service from our North West bonded store.
Morgenrot - Company History
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| 1970 | "Ahrkellerei Morgenrot" established by present chairman Rudi M. Plath as a specialist German wine importer. |
| 1972 | Enlarged by the incorporation of a specialist French importer / wholesaler "Les Chevaliers du Franc Terroir". |
| 1987 | Added a new direction to its trading with the agency of Krombacher Pilsner, a leading Independent German brewery, helping sales to go above £1 million. |
| 1992 | Corporate change from Limited Company to Public Limited Company (PLC). |
| 1994 | Enlarged with the incorporation of the "Rioja Wine Corporation" a company specialising in the importation and wholesaling of Spanish wines. |
| 1996 | Addition of Wine Dealers ex-Cellar + Direct aimed at expanding the direct importation and ex-bond selling of agency wines. |
| 1998 | Addition of the sales agency for Karl Knauer KG - one of Germany's largest presentation pack and specialist packing manufacturers. |
| 1999 | Sole import agreement for Cruzcampo Spanish Lager following Ray Flynn joining the company from Scatchard Wines. |
| 2000 | Company expansion with Nick Reed joining the company as an agent. Company turnover exceeds £2 million. |
| 2002 | Rudi Plath becomes chairman and Ray Flynn is appointed Managing Director. Sales breakthrough the £3 million barrier. |
| 2003 | Acquisition of Pierre Henck Wines, thus expanding our interests and distribution throughout the Midlands region. |
| 2006 | Relocation to new larger premises - 20,000sq ft of modern offices and warehouse in Swinton, Manchester - with approval to operate as a Bonded Warehouse. |
| 2007 | Pierre Henck merges with Midlands based Peter Kunert Wines, consolidating the company's strenght in the region. Signature Personalised Products, part of Morgenrot since 1992, amalgamated into the parent company. Turnover exceeds £5 million. |
| 2008 | Change of company name to The Morgenrot Group Plc. Offical Match Day Sponsor to Bolton Wanderers FC. Portfolio expanded with wines now imported directly from Argentina, Chile and Australia. |
| 2009 | Appointment of John Critchley (ex Enotria Wines) as Sales Director to oversee re-structuring of sales team. Graham Archibald (ex Tiger UK) joins as National Accounts Manager to help expand the world beer portfolio. Launch of Spanish Fine Foods products. |
| 2010 | Morgenrot appointed as agent and importer for Quilmes Argentinean beer. |
Pierre Henck Wines & Peter Kunert Wines
Formerly based at Wombourne in the West Midlands
and founded by Pierre Henck, the company was
acquired by the Morgenrot Group in 2003. In March 2007 it merged with local independent merchant Peter Kunert Wines.
Operating separately from the parent company it
offers local Restaurant and Hotel clients a flexible
and reliable service. Whilst retaining its own identity it representing the interests
of Morgenrot Groups exclusive beer, wine and champagne agencies
throughout the Midlands Region.
Rioja Wine Corporation
The Rioja Wine Corporation was acquired by Morgenrot Chevaliers PLC in 1994, and offers a interesting range of quality wines from Spain. The range has since been expanded to include top quality products from several denominations - the majority of these wines are exclusive to our company.
Wine Dealers ex-Cellar and Direct
- Representing the Agency division of the company
- Direct agency sales
- Exclusive agency products
- Duty paid and ex-bond delivered stock
- Ex-Cellars
Contact: Agency@morgenrot.co.uk
Signature Personalised Products
Own label and personalised wine, beer and spirits - for promotional, marketing or special occasions.
Signature is based in our Head Office and
specialises in own label and personalised gifts.
Whether corporate multiple case orders or individual
one-off celebratory champagne requirements, Signature
offer a fast and competitive service.
For further information please contact: sales@signatureproducts.co.uk
