Cruzcampo brewery was founded in 1904, the first in Andalucia, by the Osborne brothers, Tomas and Roberto. Seville was chosen because its size of population, favourable climate and high quality of water. It took its original name 'La Cruz del Campo' directly from that of a small temple, symbolic to the city, only 200m from the brewery.

The Osbornes had a long family history in the wine trade, but beer was a new venture and expert advice was sought, especially from German brewers. The company logo which dates from 1926 is of Germanic design: 'Gambrinus' in his Tyrolean hat holds a foaming stein. Gambrinus, the patron saint of brewing, has become the symbol of the brand Cruzcampo, and his message 'Beer brings enjoyment to the world' is spread globally. Vive la vida - Enjoy life.

Cruzcampo was first imported into the UK in the summer of 1994 on the crest of the wave of other niche lagers. It was easily identifiable to Spanish holiday makers but progressed into the mainstream market on account of its quality. In 2000 it won the Gold Medal for Premium Lagers in the International Beer and Cider Competition. It is now established as a firm favourite and sales in the UK continue to develop through a network of independent suppliers.

Draught sales are currently increasing at over 30% and with strong growth in the bottled sector Cruzcampo is being appreciated by more discerning drinkers in an increasing number of environments: style-bars, restaurants, tapas bars and pubs. It retains its status as a 'premium lager' through prestigious and culturally identifiable outlets, and a strategy of not being discounted in supermarkets and multiples.