An Update From The Boss

June 2020

Dear Friends,

I hope this letter finds you and your families safe and well. In the 50 years since my father founded Morgenrot, there has never been a situation which has affected our trade in the way the Covid-19 pandemic has hit the UK, and the rest of the world.

We have all had many challenges to face in the last three months and we have all had to make many difficult decisions in order to ensure our long-term futures. Thankfully, the actions we took in March have allowed us to navigate our way through this crisis and we can now look forward to the coming weeks when restrictions are lifted.

We understand the difficult challenges and uncertainty our sector faces but together we’re confident we have the creativity, innovation and ‘never say die attitude’ required to rebuild our businesses and the UK’s incredible hospitality industry.

Over the coming days and weeks we expect to hear more detailed plans from the government on how the restrictions will be lifted and what will remain in place for bars, restaurants, hotels, sports clubs and all other affected businesses in the On Trade. We will be closely following all announcements and will keep you informed on when we intend to resume direct delivery using our own vehicles and make other changes.

Our sales team, who have remained active through the lockdown, will be getting in touch with you in the coming days to discuss your plans on restarting trade and to see how we can help you with any ideas you may have. For venues looking to maximise outdoor space, get in touch now as we have some fantastic kit for you to use.

If you have any questions, queries or we can help in anyway, do get in touch.

Sincerely yours,


Carl Plath

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