As Our 50th Approaches……

January 2020

2020 represents a big year for Morgenrot as our company celebrates 50 years in business on the 23rd September.

The Morgenrot story really began in 1964 when young banker Rudi Plath decided to head to the UK from his home in Germany in search of excitement following the completion of his national service.

Getting a job as a wine salesman on arrival, Rudi excelled and soon discovered a passion for quality drinks.  He met his other true passion and love in 1965 – Miss Valerie Glover.   They moved to Manchester in 1967 and then married in 1968.

As the entrepreneur in him started to awaken, Rudi saw a gap in the market, packed in his job and together with Val launched Ahrkellerei Morgenrot – a specialist German importer – on the 23rd September 1970.

Initially based out of an old garage in Bolton, the company specialised in German wine but soon expanded into other drink categories and international markets.

Fast forward fifty years, our company is still proudly independent and family run distributing our products the length and breadth of the UK.

Now based out of a 20,000 ft site in Manchester, the business is in the capable hands of Rudi’s son – our Managing Director Carl Plath – and we continue to represent some of the world’s most iconic brands such as Quilmes, Windhoek Lager, Cape Brewing Co, Hecht & Bannier, Somewhere Else, Planet Bee, Loxarel and Tribaut to name a few.

A key company strength has always been our relationships with suppliers and brands, which is highlighted by the fact we have now been representing Germany’s leading beer brand Krombacher in the UK for 32 years, wineries – Vallemayor from Rioja for 30 years and Bennati from Verona, Italy, for 25.

While Germany continues to be a core area of the business, in the last decade the company has gone global and has been a key instigator and driver of trends across the drinks trade with its iconic world beers and ‘off the beaten track’ wines helping to drive impressive growth.

With Spanish food and drink enjoying a boost in the UK, Morgenrot was perfectly positioned to capitalise and now has an unassailable selection of Spanish drinks including the Bodegas Baron Sherry brand, Padro & Co vermouths, five regional Spanish gins and a vast portfolio of Spanish wine.

The company also represents the famous Alhambra beer brand and was the first to bring in craft beers from Spain’s exciting craft beer scene such as Mala Gissona from San Sebastian, La Pirata and BeerCat from Barcelona and Palax from Rioja.

So as the count down to our 50th anniversary begins, stay tuned to hear how we will be celebrating in style throughout 2020.

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