Bock to the Future As Alhambra Reserva Roja Arrives

January 2018

To kick off the year in true Spanish style, we’re over the moon to become the exclusive importer of the long-awaited follow up to the famous and much-loved Alhambra Reserva with the launch of the Alhambra Reserva Roja.

A one-of-a-kind Bock-style beer from the famed Alhambra brewery, Spain’s longest standing artisan brewery has carved out a reputation since its inception in 1925 for producing unique, flavour-rich beers that are beautifully packaged and work wonderfully with food.

Presented in the sleek and stylish embossed bottles that are now known throughout the world, the new Reserva Roja offers real strength and personality and is available immediately to the On and Off Trade.

Commercial Director John Critchley said:

“The Alhambra name is already known and loved in restaurants, bars and pubs around the UK so we’re thrilled to be the exclusive importer of this new and surprising addition. Alhambra Reserva has to be Spain’s most loved super premium beer so we expect big things from its brother – the Roja – which provides equal amounts of intrigue, pleasure and satisfaction.”

Alhambra Reserva Roja

Reddish in colour, this strong Bock-style lager is full of delicate notes with a silky, smooth mouth-feel providing extra intensity and moreish malt characteristics. A Spanish reinterpretation of a traditional German Bock style, the beer has the perfect balance of roasted malt and ripe fruit flavours with the hops adding the slightly bitter counterpoint.  

7.2% ABV, IBU 29 – 24 x 33cl bottles – List Price – £35.20

For more information or to stock Alhambra Reserva Roja in 2018, contact us on 0845 070 4310, email enquiries@morgenrot.co.uk or get in touch with your rep now.

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