Cisk Cans Crash HOME
After launching Malta’s famous Cisk beer in bottles in January, we’re delighted to now announce the roll out of Cisk in 33cl cans at our ProjectHOME event on the 27th September.
An award-winning golden lager brimming with Mediterranean charm and character, Cisk Lager 4.2% has been expertly brewed at source in Malta since 1929.
The fashionable new cans provide the perfect on-shelf stand out and tap into the growing demand for cans from not just retailers but from bars, pubs, restaurants or the wider on-trade.
Cisk is a golden coloured, well-balanced lager with a distinctive, highly refreshing flavour profile. It has a rich hop aroma and pleasant bitterness making it the perfect thirst quencher whatever the season.
John Critchley, Commercial Director at Morgenrot, said:
“We’re delighted to add the Cisk cans to our portfolio and look forward to unleashing them at ProjectHOME. The beer ticks all the boxes when it comes to a quality, thirst quenching lager and the cans will enable us to target the brand at some different areas and accounts. We’re already seeing strong interest from some uber cool areas of London so watch this space.”
Simonds Farsons Cisk, popularly known as “Farsons”, is Malta’s leading, independent brewery, established since 1928. With a prestigious brewing heritage that dates back to the 1880s when H. & G. Simonds of Reading established an operation in Malta, the brewery is the proud producer of Cisk Lager, which has become synonymous with the Mediterranean island.
The “Cisk” name and origin lies with the banker Marquis John Scicluna, whose decision it was to venture into brewing and who was responsible for introducing bankers’ cheques into local circulation in the late nineteenth century. Nicknamed “ic-Cisk”, a mispronunciation of the word “cheques”, the Maltese unknowingly gave the name to one of the island’s soon to be most iconic brands.
The Maltese Islands and Britain have long standing historical connections which date back to the early 1800s when Admiral Nelson’s fleet ousted the French from Malta. With 7,000 years of history, the Maltese Islands are dynamic, vibrant and extremely popular with UK holiday makers. Situated right at the heart of the Mediterranean Sea, it is home to a diverse population of just under half a million people together with a growing number of Brit expats enjoying the Maltese sun, sea and hospitality. Although one of the smallest countries within the European Union, Malta is also one of the world’s richest cultural and historical destinations and any visit isn’t complete without a few Cisk beers.
Michael Farrugia, Company Director at Simonds Farsons Cisk commented that:
“It’s great to be working with a company like Morgenrot, which has a proven track record of launching and growing world beer brands, especially in the UK On-Trade. We’re confident that with our beer’s quality and formats plus Morgenrot’s energy and expertise, we can do amazing things in the UK market.”
To give the new Cisk cans a test run, visit our ProjectHOME trade tasting event, which takes place from 10-8pm at Manchester’s art and culture hub – HOME, 2 Tony Wilson Place, First Street, Manchester, M15 4FN. The event will also feature:
- The latest launch from Sweden’s infamous Pang Pang brewery
- A ‘Best of Northern Spain’ tasting featuring wine, beer and Sidra
- A ‘Spanish Craft Beer’ showcase including a selection of the coolest breweries from Spain, Basque and Catalonia.
- A #Pourfection session to test people’s perfect serve skills with Germany’s Krombacher brewery plus a special low alcohol tasting
For more information on the ProjectHOME event or to RSVP a place, please email firstname.lastname@example.org or call 0845 070 4310. You can follow Morgenrot on twitter to be updated with the latest news @Morgenrot_Group #ProjectHOME