International Sherry Week – 2nd- 8th November

September 2020

While it looks like Boris is intent on cancelling Christmas, we’re damned if the bungling blonde is going to wreck the annual sherry celebrations for International Sherry Week.

Taking place from the 2nd – 8th November, now is the time to start thinking about these special fortified wines and how you can tempt your customers to delve into the depths of the category.

 

While times are changing pretty fast at the moment and being reactive will continue to be essential to the ON and OFF trade, we’re confident consumers will continue to experiment and search out quality to help get them through the winter months.

Our Bodegas Barón sherry range continues to go from strength to strength in the UK, pulling in new people to the category thanks to its beautiful packaging and seriously seductive sherry.

While events will undoubtedly be more difficult this year, we will once again be looking to support any of our customers who are looking to give sherry some focus.  Whether it is scaled back tastings, sherry and food matching, special promotions or something else, get in touch now and let us help you put sherry firmly on the map this November.

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