Krombacher’s Kofler Expects More Low Alcohol Growth After Record Breaking 2017

January 2018

On the back of double-digit sales growth each year since 2012 and an incredible 45% in 2017, Krombacher’s Stephan Kofler expects the next two months to be the biggest ever for the low/no alcohol beer category.

Krombacher first launched its Low Alcohol Pils in 2012 and in addition to quickly gathering a following in the On-trade, it recently won the Best Low Alcohol category in the UK’s prestigious Quality Drink Awards.

Available in 33cl bottles (cases of 24), the Krombacher Low Alcohol Pils is made using the brewery’s own specially created two-step process, which ensures flavour, aroma and that famous Krombacher character are retained.

Stephan Kofler, Krombacher Sales & Marketing Director, said:

“Our low/no alcohol beers have been leading the way in Germany for decades so we’re proud to have been a key part of the quality drive in the UK these past 3 years. Thanks to our special two-step production process and quality ingredients, I firmly believe our low alcohol beers cannot be beaten when it comes taste.”

Kofler continues:

“Health has been a key trend in the UK and around the world in the past few years with large numbers of people changing eating and drinking habits.  Some are giving up alcohol entirely, others are going for a more quality over quantity approach so demand for great tasting low and no alcohol drinks has been increasing and will continue to rise. The beginning of the year is always a key time for the category so we have high hopes for our product portfolio and look forward to a big 2018.”

The Low Alcohol Pils contains just 26 Kcal per 100ml, provides isotonic benefits and is suitable for vegans.

About Krombacher

Krombacher beers have been produced exclusively in the small town of Krombach, nestling in the beautiful Siegerland Hills of Westfalia, central Germany since 1803, adhering to the German Beer Purity Law of 1516 (Reinheitsgebot).

Relying on artistry, experience and above all passion, Krombacher’s 55 Master Brewers ensure no corners are cut in their pursuit of perfection.

Combining time-consuming methods of the traditional German brewers with state-of-the art technology, the brewery only uses the best, 100% natural and wholesome ingredients including the finest two-row summer barley, Siegel hops from Hallertau and its own specially cultivated yeast.

For the precious water, Krombacher beers benefit from the local Felsquellwasser® found in 48 wells within 3km of the brewery. The special water is especially soft and low in mineral content making it perfect for brewing.

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