Latest Wine Launch A Real Mouthful

January 2018

While we’re not too confident many people will be able to pronounce it, we do have plenty of confidence that our new Taumatawhakatangihangakoauauotamateaturipukakapikimaungahoronukupokaiwhenuakitanatahu Sauvignon Blanc from New Zealand will be a big hit in 2018.

A real mouthful, the wine references a Maori hill in the Hawkes Bay region, which has gained a measure of fame for being the longest place name of consecutive characters.  By our reckoning it also makes it the longest, single wine name in the world.

Shortened to Taumata to make it a little easier to say, the new white wine from New Zealand’s north island is a rounder, more floral Sauvignon Blanc and is available immediately in cases of 6.

Taumata Sauvignon Blanc (12.5% abv) – Expressive grassy/asparagus nose backed with tropical fruits and citrus with hints of pineapple in a fruity palate. Crisp acidity, plenty of gooseberry character with herbal notes on the finish. A good balance between the varietals’ herbaceous notes and tropical fruit and citrus character.

Commercial Director John Critchley said:

“At 85 characters the wine may have the longest name in the world but as difficult as it may be to say it’s definitely not difficult to drink. It perfectly showcases how NZ Sauvignon Blanc wines are evolving with a wonderful balance, hits of tropical fruits and that classic herbal finish.  I’m confident it will tick all the right boxes with operators and consumers and certainly create conversation, even if they can’t pronounce it.”

For more information or to stock Taumata Sauvignon Blanc, contact Morgenrot on (0845) 070 4310, email, visit or follow on Twitter @Morgenrot_Group.


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