Morgenrot Sets Fundraising Target as the Big 50 Approaches

March 2020

After much thought and consideration, we have decided to celebrate our 50th anniversary year by raising £5,000 for Alzheimer’s support groups and causes in Manchester and the north west through a wide range of fundraising activities.

Set up on the 23rd September 1970, we’re still a proudly independent, family-run importer, now run by Carl Plath, whose father Rudi set up and made a success of the company before being diagnosed with Alzheimer’s in 2010.

In honour of Rudi, to celebrate his and the company’s achievements and to support the incredible people helping Alzheimer’s sufferers and their families in Manchester and the north west, our team will be running a series of charitable events, raffles and fundraising initiatives throughout the 2020.

We kicked the campaign off in style at the BrewLDN event in February with all the bar takings from the Cape Brewing Co, Craft Spain and vandeStreek stands being donated to the charity fund.

The £879 that was taken will go to the Marple Dementia Drop In, who we have agreed to provide with a £2500 donation.  The group has provided support to Rudi and continues offer a key service to other sufferers and their families in the Manchester area.  The money raised will help fund special days and events for the group and its attendees.

Carl Plath, Morgenrot Managing Director, said:

“Fifty years in business is a huge achievement so first and foremost, 2020 is about thanking our team, suppliers, partners and making it a celebratory year to remember. As the roots of the company were planted and grown by my father though, we felt it was important that he was central to our thoughts and celebrations. Alzheimer’s is a horrible disease which our family has seen close up so we’re delighted to pay tribute to my dad and his achievements, while at same time supporting the incredible people caring for Alzheimer’s sufferers and their families in Manchester.”

From humble beginnings – The Morgenrot Story

The Morgenrot story really began in 1964 when young banker Rudi Plath decided to head to the UK from his home in Germany in search of excitement following the completion of his national service.

Getting a job as a wine salesman on arrival, Rudi excelled and soon discovered a passion for quality drinks. He met his other true passion and love in 1965 – Miss Valerie Glover. They moved to Manchester in 1967 and then married in 1968.

As the entrepreneur in him started to awaken, Rudi saw a gap in the market, packed in his job and together with Val launched Ahrkellerei Morgenrot – a specialist German importer – on the 23rd September 1970.

Initially based out of an old garage in Bolton, the company specialised in German wine but soon expanded in to other drink categories and international markets.

Fast forward fifty years, Morgenrot is still proudly independent and family-run distributing its products the length and breadth of the UK.

For more information on Morgenrot, its brands and its 2020 fundraising campaign, contact Morgenrot on (0845) 070 4310 or email





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