Win a Trip to the Krombacher Brewery in #Pourfection2019

February 2019

It’s that time of the year again when you need to polish up your pouring skills ahead of #Pourfection2019.

Run by Krombacher annually to drive awareness of the perfect pour, the competition is underway with an all-expenses paid, 3-day trip to visit the brewery in Krombach for the annual Reinheitsgebot celebrations in April up for grabs.

The competition, which aims to teach consumers about the importance of and skill behind perfectly poured beer, is open to both bar staff and consumers around the UK.

Entrants are required to make a video of themselves pouring a Krombacher from a can, bottle or draught tap. They are then asked to share the video via the Krombacher Facebook Fanpage with the hashtags #Krombacher #Pourfection2019.

The entries will be marked on pour quality, originality and consistency in the use of the Krombacher brand and the closing date for entries is February 28th 2019.

The winners, which will be announced on March 22nd 2019, will then be flown to Germany for Krombacher’s International Party at the brewery over the weekend of April 26-28th 2019.

To showcase the knowledge, skills and technique needed to pull off the perfect Krombacher pour, a series of videos have been produced by the brewery and along with full terms and conditions can be found at

Stephan Kofler, UK & Italy Sales & Marketing Director for Krombacher, said:

“We’re delighted to relaunch our Pourfection competition for 2019 which gets bigger and receives more entries every year.  It’s a great way to teach bar staff and consumers about the perfect way to pour our beer and always generates some excitement on our growing social media channels. Our Master Brewers work hard to produce the perfect beer so when it reaches a customer’s lips, we want it to be served in the best possible way. Hopefully this fun competition will continue to raise pouring standards around the UK.”

For further information:

Twitter – @krombacherUK

Facebook, Instagram – /KrombacherUK


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