Privacy & Cookies Policy

This policy covers how Morgenrot Group Plc uses and protects any information that you provide when using the website or any of its services.

This website is owned and operated by Morgenrot Group Plc, company number 00987162. We are committed to protecting your personal information in accordance with the Data Protection Act 2018 and the EU General Data Protection Regulation (GDPR).

Please note: This statement does not extend to websites that are linked to this website. You should refer to the privacy policies of any such websites for further details about their use of your personal information.

Collecting and Using Personal Information

When you visit and navigate our site and when you communicate with us via our site, we will not collect personal information about you unless you provide us this information voluntarily. Any non-public personal information that you may provide via our site will be used solely for the purpose stated on the page where it is collected. We will not sell, license, transmit or disclose your information outside of our company and its affiliated companies unless (a) expressly authorised by you, (b) necessary to enable our contractors or agents to perform certain functions for us, or (c) required or permitted by law. In all cases, we will disclose the information consistent with applicable laws and regulations and we will require the recipient to protect the information and use it only for the purpose it was provided.

By “personal information,” we mean data that is unique to an individual, such as:

  • Your Name
  • Address
  • Telephone Number
  • Email Address

We use information held by you in the following ways:

  • To process your application to trade with us
  • To undertake checks through a credit reference agency
  • To comply with our Terms of Sale
  • To provide you with product, information & services that you request from us
  • To help protect your information and prevent unauthorised access to it
  • To provide you with information about our products and services where they are similar to those that we already provide or enquired about. You may opt out of receiving this information at any time
  • If required to do so by law
  • To help improve the service that we provide.

The legal basis for our use of your personal data is that this information is required for one or more of the legitimate interests above.

Your Email

We welcome your comments or questions about our website and have provided email links for that purpose. We will share your comments and questions with our customer service representatives and those employees most capable of addressing your questions and concerns.

Please note that your email, like most, if not all, non-encrypted Internet email communications, may be accessed and viewed by other internet users, without your knowledge and permission, while in transit to us. For that reason, to protect your privacy, please do not use email to communicate information to us that you consider confidential. If you wish, you may contact us instead via non-cellular telephone at the numbers provided at various locations on our site.

Use of cookies

A cookie is a small piece of data sent from a website and stored in a user’s web browser while the user is browsing that website. Cookies contain information that can later be read by a web server in the domain that issued the cookie to you. Cookies cannot be used to run programs or deliver viruses to your computer. Use of cookies is industry standard and information contained in cookies will enhance your experience on the website.

Cookies can store non-personally identifiable information, such as what websites, pages, or advertisements your browser has accessed and may be tied to the personal information you knowingly choose to provide to us. Cookies help establish a user session and allow our web servers to correctly provide website users with the appropriate information and services.

Our website also uses Google Analytics to collect information about how visitors use our site. Google Analytics uses cookies to record information about usage. We use the information to compile reports and to help us improve the website. The cookies collect information in an anonymous form.


Linking to Other Sites

From time to time, our website may provide links to other websites, not owned or controlled by us, that we think might be useful or of interest to you. We cannot, however, be responsible for the privacy practices used by other website owners or the content or accuracy of those other websites. Links to external websites do not constitute or imply endorsement by us of these websites, any products or services described on these sites, or of any other material contained in them.



We have adopted and adhere to stringent security standards designed to protect non-public personal information against accidental or unauthorised access or disclosure. Among the safeguards that we have developed for this site are administrative, physical and technical barriers that together form a protective firewall around the information stored at this site. We periodically subject our site to simulated intrusion tests and have developed comprehensive disaster recovery plans.

Data Breaches

We will report any unlawful data breach of this website’s database or the database(s) of any of our third-party data processors to any and all relevant persons and authorities within 72 hours of the breach if it is apparent that personal data stored in an identifiable manner has been stolen.

Changes to This Statement

We may change this Statement from time to time; when updates are made, the Privacy Policy version date (located at the bottom of this Policy) will also be updated to reflect that a revision occurred. We encourage you to periodically reread this Policy to see if there have been any changes that may affect you. This Statement is not intended to and does not create any contractual or other legal rights in or on behalf of any party.

Special categories of data

‘Special categories of data’ is information about an individual that reveals their racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, genetic information, biometric information for the purpose of uniquely identifying an individual, information concerning health or information concerning a natural person’s sex life or sexual orientation.

We will never invite you, or any other parties, to provide such data to us about you. If we receive this information we will process it only so we can delete it, we will not process it for any other purpose.






Your rights

You have the right to:

  • to access your information and to receive information about its use
  • to have your information corrected and/or completed
  • to have your information deleted
  • to restrict the use of your information
  • to receive your information in a portable format
  • to object to the use of your information
  • to withdraw your consent to the use of your information
  • to complain to a supervisory authority, such as the Information Commissioner’s Office
  • You may exercise your rights to object to us from using or processing your information by:
  • clicking on the unsubscribe link contained in any marketing email
  • sending an email to: asking that we stop contacting you.


Changes to our Privacy Notice

We reserve the right to amend this Notice at any time.

This policy is effective from 25th May 2018.