In 1990-91 Andre Dion and Serge Racine joined the fast growing ‘craft beer’ movement by investing as majority shareholders in the financially troubled La Brasserie Massawippi of Lennoxville. They merged with Unibroue in 1992 and partnered with a Belgium brewery to launch Blanche de Chambly, North America’s first ‘Abbey’ inspired beer.
In 1993 they moved into a new, cutting edge, brewery in Chambly, Quebec, and further major investment was forthcoming in the following years. Their passion for Abbey beers was furthered in 2001 when Belgium trained brewmaster Paul Arnott joined.
Production and distribution of their beers increased when Unibroue was purchased by Sleeman in 2004.
Unibroue is Canada’s most highly awarded brewery with over 265 awards to date.